1 What Is Business Strategy?
2 Analysis of the External Environment: Opportunities and Threats
3 Internal Analysis: Strengths, Weaknesses, and Competitive Advantage
4 Cost Advantage
5 Differentiation Advantage
6 Corporate Strategy
7 Vertical Integration and Outsourcing
8 Strategic Alliances
9 International Strategy
10 Innovative Strategies That Change the Nature of Competition
11 Competitive Strategy and Sustainability
12 Implementing Strategy
13 Corporate Governance and Ethics
14 Strategy and Society
Appendix A Data Sources for Analysis
Appendix B 20 Valuable Financial Ratios for Strategic Analysis
Case 1 Walmart Stores: Gaining and Sustaining Competitive Advantage
Case 2 Coca-Cola and Pepsi: The Shifting Landscape of the Carbonated Soft Drink Industry
Case 3a ESPN in 2015: Continued Dominance in Sports Television?
Case 3b ESPN and ESPN+ in 2021: Challenges of Growth
Case 4 Southwest Airlines: Flying High with Low Costs
Case 5 Harley-Davidson: Growth Challenges Ahead
Case 6 Ecolab and the Nalco Acquisition: Sustainable Advantage Through Shared Values
Case 7 Nike: Sourcing and Strategy in Athletic Footwear
Case 8 AT&T and Apple: A Strategic Alliance
Case 9 Competing with Free in Video Communications: Zoom vs the Tech Giants
Case 10A Tesla Motors: Disrupting the Auto Industry?
Case 10B Tesla and Panasonic’s Strategic Partnership: By Jeff Dyer and Gordon Scott
Case 11A Smartphone Wars in 2013
Case 11B Smartphone Wars in 2021
Case 12 Lincoln Electric: Aligning for Global Growth
Case 13 ICARUS Revisited: The Rise and Fall of Valeant Pharmaceuticals
Case 14 Safe Water Network: Mastering the Model at Dzemeni
Case 15 Facebook at a Crossroads: Russian Interference in the 2016 U.S. Election
Case 16 Uber